Anyone who deemed social networking a trend and wrote it couldn’t endure knows by now that prophecy is a total fail. If they don’t see that, it’s about time to submit, such as anyone who made similar statements about flight and rock and roll.
Social media and Facebook in particular are driving a large share of Internet traffic. This spurred the data enterprise the Nielsen Company to embark on its first study of social media by rating the web community in one of their yearly analyses. Using info gathered in May 2011, the company decided US residents use nearly 1/4 of their online time for social networking, logging far more than 800 million web hours to Facebook from computers at home and at work. Definitely the dominant network, Facebook brings in 70 percent of active internet customers in America. Internationally, it tallies nearly a billion active users.
No doubt, Facebook has provided an unprecedented and powerful framework to the PR landscape, pushing marketing firms to put the community’s extensive muscle in front of their products. According to Radha Subramanyam, Senior Vice President for Media and Advertising Insights and Analytics at Nielsen in New York, online networking’s continued advance and mainstream track has produced ”a need for companies to engage even more strategically in the space” than they already do.

Facebook’s most vital gift to PR is enlarging the selections for homing in on constituents. Never before have advertisers had this many ways to reach out to the age group they’ve needed to find. The community site strains out data provided to them by their users, letting adverts to home in on potential fans based on age, location, profession, religion or marital status, educational history and interests, political party, personal hobbies and other common denominators that speak to the people most likely to respond. For instance, a group that spells camping gear can locate Facebook users who count these activities on their profiles. A supplier of professional cooking equipment can find Facebookers who note their profession as cook and restaurant owner. A corporation that seeks to market a certain venue in a specific town can locate Facebookers nearby.
Another positive marketing change encouraged by Facebook is the opportunity for businesses to easily increase interaction with potential and established customers and establish a large online community around their name. A vast number of businesses, from a small town entrepreneurs to worldwide corporate conglomerates, build their own Facebook pages where they can relate to visitors through product announcements and updates, website links, polls, contests, special events, promotional offers, discussions, photographs, holiday wishes and even daily greetings. When visitors use one of several methods to subscribe or connect to a company’s Facebook page, the action is noted and becomes visible to people on the subscriber’s friends list, serving as cyber-style word of mouth. Subscribers will also see all communications and messages posted by the company.
Facebook’s prevalence produced a need for marketing changes. Its layout presented a path for outlining them. PR experts not seeking out consumers through its far-reaching meticulousness and tying them altogether in a networking environment could be lacking this generation’s most vital marketing resource thus far.
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It ought to be the time to update their status.